Levi's Commercial: Targets Straights and Gays

Although some other bloggers have cited the new and inclusive Levi's jeans commercial, we thought we'd share this with you as well, because we've been watching this commercial on straight and gay channels and loving it.

I first saw this on straight television, where this cute guy is pulling up his jeans, which also pulls up a telephone booth crashing through his floor with a female hottie inside--ready to go out on the town. When I saw this commercial on gay channel LOGO, I yawned, and was once again annoyed that advertisers use their straight commercials to try to target gay audiences. The cute guy starts pulling up his jeans, and to my surprise, when the telephone booth crashed through the floor, instead of the girl, there was this very cute guy inside.

Finally, an advertiser who knows that it doesn't add much cost when you're shooting a commercial to do a couple of takes, and maybe make one for the gays. Levi's has won a new customer here! Way to go! Watch the first video below for the straight version, then click the second for the gay one.