Tuesday, July 31, 2007

Philadelphia: Get Your History Straight, and Your Nightlife Gay

Philadelphia initiated a campaign to attract gay tourists to the city back in 2004, with clever advertising like the commercial below. The campaign was so successful, that the city saw a $153 return for every dollar spent on its marketing campaign, according to a 2005 gay tourism survey. Since then, many other cities, as well as companies, are coming up with clever gay tourist campaigns.

With gays in the U.S. spending 600 billion each year, it's no surprise we're starting to get more and more advertisers paying closer attention to us.

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